Words, defined
- Intrinsic ad
- An ad that is part of the game scene itself, the way a billboard is part of a street.
- Publisher
- In this world, the studio that makes the game and owns the surfaces in it.
- Creative
- The brand image that ends up on the surface.
- SDK
- A piece of software the studio adds to its game so that creatives can be delivered and counted.
- Reporting
- The live view where a brand or agency follows what was delivered.
Gadsme provides the SDK and the reporting. Read on at gadsme.com.